5 Ways Social Media Is Foreseen to Change in 2014

As a flourishing organization, you are well-acquainted with the grass root fact that Social Media isn't all about just a tweet or post. Accepting the undeniable reality that social media is much more than just creating a buzz, as it can work marvels for your business is better unsaid and best done. So much so that the social arena (Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Stumble Upon, Quora) is all considered effective tools to enhance one's business. This has brought a revolution in the B2B sphere, as now marketers need to constantly stay on their toes.

Envisioned changes in social media in the year 2014:

1. Graphic in motion- A foretold fact by Kissmetrics states that posts on Facebook that are dominated by pictures will get 53% more 'Likes', 104% more 'Comments' and 84% more clicks, as compared to text-based posts. An increasing rise in the use of Pinterest and Tumblr is foreknown, as infographics and images promise to shine throughout 2014.

2. No sales notion- Over the years, numerous companies have learned it the hard way that selling one's product through social media will just bite back. Hence, it is crucial for companies to understand that the customers today are getting smarter at just the information you feed to them. 2014 will be all about focusing on nurturing relationships, sharing values and gradually increasing engagement.

3. LinkedIn to venture into publishing- If the grapevine is to be believed, LinkedIn is expected to become the most crucial publisher. Imagine the rate at which it will pick up with more than 100 million avid readers, including some of the world's big daddies such as Bill Gates and Richard Branson. A revolution awaits its arrival. Companies should fasten their seat belts and begin whipping out quality, original content to partake in this new, upcoming ecosystem.

4. Connect with content- Simplicity loses its value on the social media front, as the demand for more intellectual content is on a constant rise. Today, customers want to engage deeper in more captivating and informative content. Short messages and content have gone for a toss, and the masses have begun to move into videos, infographics and longer pieces of sharable content.

5. Interactive over static- Raising the bar to a whole new level, static content is going to have to leave. Introducing interactive concepts and content is your company's route to resurrection, to say the least. Think out of the box, think software-like! Get thinking and brew content that will drive your customers to engage, interact and share what you have to say.

In a nutshell, the social media domain will go through a 360 degree transformation for the better! So, if you are a company that indulges in social media marketing, SEO marketing or even digital marketing for that matter, be ready to brace yourself, as a blizzard could be right around the corner. Get updated, get equipped.

By Akash Arun Kumar